Online shopping continues to grow as an industry.
According to Capgemini, £133 billion was spent with UK retailers in 2016, and the sector’s growth has been attributed to its core value proposition of convenience appealing to the vast majority of consumers.
While online shopping has become an essential aspect of life for consumers, retailers are regularly scrutinised for the use of excessive packaging. 40% of online shoppers are being sent packaging that is far too big for what they ordered, and this bad practice creates an extra million metric tonnes of waste per year.
Clouder.co.uk surveyed 892 consumers who buy online at least once a month, to find out how they felt about the packaging of orders. Here are the findings:
Tomas Zalatoris, CEO of Clouder.co.uk commented: “With online shopping positioned at the forefront of the retail landscape, retailers can certainly make more of an effort to minimise the use of unnecessary delivery packaging for online orders. Retailers who take the initiative to use the appropriate amount of delivery packaging and protective materials for their online orders will not only improve their reputation, but help reduce the adverse environmental effects of excessive packaging waste.