Kellogg Licenses APTs Test & Learn Platform

- Technology - Jun 15, 2014

Applied Predictive Technologies (APT), the world’s largest purely cloud-based predictive analytics software company, announced today that Kellogg, a leading worldwide Consumer Packaged Goods (CPG) manufacturer of many well-known cereal, snack, and frozen food brands, has licensed APT’s Test & Learn software to test strategic initiatives across its brand portfolio.

With this agreement, Kellogg joins many other industry-leading manufacturers, including Anheuser-Busch, Johnson & Johnson, and Procter & Gamble, who use APT’s cloud-based Test & Learn™ software to evaluate initiatives in merchandising, product, pricing, and operations.

“After working with APT to generate value from several key initiatives, including modular resets and product changes, we are excited to begin an agreement to license APT’s Test & Learn software,” said Stacey Ring-Sanders, VP of Category Management at Kellogg. “APT’s software enables us to make profitable decisions with unmatched speed and accuracy across the entire organisation, providing significant competitive advantage.

“APT’s software also helps us drive value for our retail partners by clearly identifying the optimal rollout strategy for new initiatives.

“For many of our retail partners who also use APT, the software has improved lines of communication by bringing a standardised analytical platform to measure the impact of any initiative.”

 “APT is pleased to support Kellogg as they institutionalise Test & Learn to inform go-to-market decisions,” said APT President & Chief Operating Officer, Patrick O’Reilly. “Identifying the incremental impact of a program can be extremely challenging for CPG manufacturers due to the volatile retail environment.

“Test & Learn allows CPGs and their retail partners to determine the true cause-and-effect relationship between a business action and changes in key performance metrics.”

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