The automotive giant, Ford, is planning to unveil over 30 new Ford and Lincoln vehicles in China over the next three years as it begins to tackle a reduction in sales in the world’s biggest automaker market, according to CNN Business.
In a statement, Ford revealed that approximately one-third of the new cars will be electric vehicles (EV). Despite a slowdown in the overall auto market, sales of EVs are increasing following the government’s policy to clean up the country’s environment.
Jim Hackett, Ford CEO, said: “China is leading the world with smart vehicles, and is a key part of Ford's global vision for the future. Ford is deeply committed to China, and with our new China leadership team and vision, we're investing in the future.”
After the United States, China is Ford’s second biggest market. Ford’s announcement is part of a wider relaunch of the automaker’s strategy in China which is set to focus on new technology and adapt its Ford and Lincoln brands to local needs.