The Canadian unit of the US-based beverage company, Coca-Cola Canada, has announced that it will be investing CAD$85mn (US$65.4mn) into a new production facility.
The site – which will be located in Peterborough, Ontario – will enable new production capacities for fairlife Ultrafiltered Milk.
The lactose-free milk will be produced by working with local farmers across Ontario, with Canada will being its first international market.
“We couldn’t be more excited to continue the fairlife journey with our forthcoming expansion into Canada,” said Tim Doelman, Chief Operating Officer of fairlife.
“We’re continuing to experience tremendous growth as more and more people are becoming dedicated fans of our rich tasting and nutritious milk, and we’re confident that Canadians are going to love it as well.”
“The decision to launch fairlife in Canada was an easy one to make, given the high farming and dairy standards already in place.”
“All of our products start with high quality, great tasting fresh milk, which is what Canadian dairy farms are dedicated to as well.”
Operations are expected to begin at the site in 2020, creating 35 new jobs.
“This announcement is a significant step in our journey to be a total beverage company. We are listening to consumers and evolving our business strategy to respond,” stated Shane Grant, President of The Coca-Cola Company’s Canada division.
“We have launched an unprecedented number of new products into the Canadian market over the last 18 months including smaller package formats and new brands, such as Gold Peak, smartwater sparkling, Glaceau fruitwater, vitaminwater active, Peace Tea, and Powerade Zero.”
“Adding fairlife Ultrafiltered Milk to our portfolio means we can offer Canadians more of what they are looking for – products with less sugar, more functional benefits and more natural ingredients.”