The Procter & Gamble Company has announced that Head & Shoulders, the world’s number one shampoo brand, will create the first ever recyclable shampoo bottle made with up to 25 percent recycled beach plastic.
The company has partnered with TerraCycle and SUEZ to create this innovation, which is coming to France this summer as a limited edition bottle available to Carrefour customers. It will be the largest ever production run of recyclable bottles made with PCR (post-consumer recycled) plastic, and a major step in establishing a supply chain which supports volunteers collecting plastic waste on beaches.
"We felt that the leading shampoo brand in sales should lead in sustainability innovation and know that when we do this, it encourages the entire industry to do the same,” said Lisa Jennings, Vice President, Head & Shoulders and Global Hair Care Sustainability Leader, Procter & Gamble. “We've been fortunate to work with such great partners in TerraCycle and SUEZ to make this vision a reality."
“At P&G, we believe that actions speak louder than words. The increased use of PCR plastic across our hair care portfolio of brands, demonstrate our continued commitment to driving real change,” said Virginie Helias, Vice President of Global Sustainability, P&G. “The Head & Shoulders recyclable shampoo bottle made with beach plastic is a world’s first in the hair care category. Increasing the use of recycled plastic in the packaging of our flagship brands, like Pantene and Head & Shoulders, makes it easier for consumers to choose more sustainable products, without any trade-offs. So while we’re proud of what we’ve done and what we’re doing, we know there is much more work ahead.”