Previously entering India in 2014, Chinese smartphone maker Vivo is set to further expand by investing Rs 4,000 crore in a new manufacturing facility. Located in Uttar Pradesh on the Yamuna Expressway, the investment will span four years and will initially provide 5,000 new roles across its operations.
Spanning 169 acres, the second manufacturing facility forms part of the company’s aggressive expansion, which will double its production capabilities, enabling the business to gain further traction across one of the world’s largest mobile markets, where it is competing against global players such as Xiaomi and South Korean giant Samsung, who have also planted firm roots within Noida.
“Vivo entered India in 2014 with a commitment to bring product innovation, focus and value to our consumers. India is a key market for us, and today we have reiterated our commitment by entering the next phase of growth in India, all the while aligning ourselves with the ‘Make in India’ initiative.
“Additionally, we’re proud that the new plant will offer a major benefit to the surrounding area through high-quality job creation and training opportunities,” explained Nipun Marya, Director-Brand Strategy at Vivo India.
Smartphone shipments in India touched an all-time high of 42.6mn units in July-September 2018 quarter, with a year-on-year growth of 9.1%, research firm IDC has reported. Vivo continues to house a robust distribution network across India and is a firm favourite, with more than 500 service centres in place to cater to the needs of its customers