How manufacturers can succeed in packaging post COVID-19
In order to successfully overcome the impact of COVID-19 in packaging, IGD Solutions has provided an action plan for manufacturers.
In order to successfully overcome the impact of COVID-19 in packaging, IGD Solutions has provided an action plan for manufacturers.
Now more than ever before, it is vital to re-evaluate and establish new strategies and business plans. As businesses prepare for a new normal, IGD Solutions has identified three interdependent challenges manufacturers’ supply chains are currently tackling. These are:
The traffic in online grocery shopping has remained at a high level, particularly due to the new shoppers continuing to order online home delivery when social distancing ends. For retailers, there is a challenge of managing a larger online business, which impacts margins and creates an immediate priority for operational efficiency. Packaging designs have begun to change in line with customer demand, and consumer expectations have grown just as quickly. Finding an ideal e-commerce package can involve searching for a compromise.
In order to encourage companies to ask the right questions when they are developing solutions or evaluating existing designs, a 7S strategy has been established. Effective solutions should be developed according to the characteristics of the product, and in discussion with the end customer. The 7S criteria has been scaled for use in future surveys, benchmarking and bespoke solutions.
IGD 7S’s summary: