The corrugated packaging firm based in Ireland, Smurfit Kappa, is to install a new industrial-scale HP PageWide C500 digital press in its Interwell plant in Austria.
The digital press aims to provide greater customisation and flexibility for Smurfit Kappa customers.
The press will be the first commercial HP single pass press in Europe, and HP’s most advanced corrugation press yet.
The technology will feature a fully integrated stack-to-stack workflow which is anticipated to drive sales both traditional and online sales.
The HP ink used in the press can be used on primary and secondary food packaging without additional barriers, complying with most global food safety regulations.
“This new press is the perfect solution for our Interwell plant. It comes after a successful collaboration between Smurfit Kappa and HP,” commented Saverio Mayer, CEO of Smurfit Kappa Europe.
“We are both early adopters in our respective industries and constantly strive to provide pioneering, market-leading solutions for our customers.”
“We are delighted that Smurfit Kappa will be the first in Europe to install the C500 Press which showcases brand new technology and offers all the flexibility of digital printing,” stated Cristóbal Macedo, EMEA CorrugatedBusiness Director at HP Inc.
“This press is going to fundamentally change the corrugated industry by digitalising it.”