Coca-Cola is probably the world’s best-known brand with a presence in every country on earth. We reckon that you would be hard pushed to walk into any supermarket, grocer or retail outlet without finding one of its products. So how does a company with such a massive footprint manage its supply chain?
Wendy Manning, vice president of customer logistics as Coca-Cola Enterprises (CCE) gives us some insight by talking about the distribution of products across Western Europe.
Manufacturing Global reveals 14 key facts about Coca-Cola’s supply chain.
So how is this vast operation handled? How does the company ensure that every bottle produced makes it into the hands of consumers on time and at the highest quality? Well, according to Manning it all starts on the factory floor.
The company is able to get drinks from its factories to supermarket shelves within 48 hours.
Sustainability is key to developing an efficient supply chain.
The job doesn’t finish once bottles and cans are on the road.
From the beginning of each bottle’s journey when raw ingredients enter the factory, to the very end when it is chilling in the fridge; collaboration, sustainability, innovation and efficiency are the key factors that make that factory to fridge journey seamless and successful.